28th September 2011 by Whittard
Whittard of Chelsea celebrates with .COM launch
British tea merchant unveils new website to coincide with 125th year.
Whittard of Chelsea, British Tea and Coffee Merchants since 1886, celebrates with the launch of a brand new dedicated website for its US customers.
“The main driver for launching the new site was to be able to bring all the best of British to our valuedï»¿ US customers” says Helen Smith, Head of E-commerce. “As with the UK equivalent, our US site is built around that very Victorian ideal of service, with the aim of creating an online experience that provides customers with the interactivity and expertise that they would find in any of our stores …”
The website enables customers to specify exactly how they would like their coffee beans ground. ï»¿An exciting new feature in development will also allow users to blend their own tea – a modern take on the Whittard tradition of creating bespoke blends for customers. In-house tasters will offer expert advice on blending, and a selection of original blend recipes will be released from the archives.
Along with the website, Whittard will be launching dedicated US marketing campaigns, as well as a Recommend a Friend recruitment program. Plans to develop a new subscription offer allowing tea and coffee lovers to sample the most exclusive products over the year are also in the pipeline.
“We pride ourselves on offering a far wider variety than customers could find elsewhere, and we already see significant demand for this in the US market” says Managing Director Sara Halton. “With over 20 varieties of coffee, 130 different teas and 22 flavours of hot chocolate, we have already gained a loyal customer base in the US and as we grow this, we’ll be pushing our product range online, with an extended range across all categories, from single estate tea to fine bone china”
The website forms part of a year of festivities as Whittard celebrates its 125th anniversary. Other launches have included a range of anniversary products, including a limited edition tea blend, special events, offers and competitions … all inspired by their contemporary take on the grandeur of the Victorian era.
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