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Tippy Assam

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Our signature Assam is simply sublime…

Believe it or not, for all the different varieties of tea there are only two different types of tea plant - one of which originates in Assam, the Camellia assamica. When the British discovered the plants growing wild in the region to the far north-east of India back in the 19th century, they couldn't have been more delighted: after centuries of tricky trade relations with the Chinese they could finally grow their own tea. Our founder Walter Whittard was quick to catch on to the 'Empire Tea' craze, creating a strong, malty tea with substantial body and a rich amber colour.

Our signature Assam has a small neat leaf with plenty of golden 'tip': in other words, the best part of the bush. Rolled in the traditional manner for that authentic Assam taste, it's brilliant at breakfast with a splash of milk.

  • Tea Type

    Black Tea

  • Origin


  • Taste Profile

    Malty, Rich

  • Tastes like

    Rich and malty

  • Food pairing

    Strong, hearty foods – mushrooms on toast, English Breakfast

  • When to drink

    Ideal at breakfast, preferably with a croissant

Brew the perfect cup

Add one teaspoon (around 2g) of loose leaf tea per cup and always use freshly drawn and boiled water. Allow to brew for 3-5 minutes according to taste. Can be enjoyed with or without milk.

* * * * * (8)

8 Reviews

* * * * *
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* * * * * My Favourite Whittards Tea by Rheannon on 13th July 2018

The Tippy Assam is definitely my favourite tea. It is a strong black tea with a Malty taste. Perfect to pair with a hearty English Breakfast.

* * * * * Favourite Whittard tea by opus2 on 5th April 2018

Having tried several teas here, I've decided that Tippy Assam has got to be my favourite. A strong, malty tea that has great flavour and goes fab with milk.

* * * * * Malty greatness! by Charlotte on 19th February 2018

Firmfavourite - a must have in my cupboard at home. Flavours are bold and alter in brewing time with stronger malty flavours coming through after 3 minutes.

* * * * * Fantastic Morning by Neale Hayward on 19th February 2018

I like my black tea to be strong, malty and rich, and able to take milk. This tea is almost perfect in that regard and it is the only way for me to start my day. I would highly recommend it.

* * * * - Great lemon tea by Peter on 15th April 2017

I also like this tea with lemon

* * * * * Perfect Brew by Jill on 31st March 2017

If like me you like 'baby tea' mild, pale and milky, then this is perfect. It has no bitterness and gives a lovely light flavour especially with a generous splash of milk. This is now the only tea I drink. Delicious.

* * * * * Great everyday tea by Peter Lumb on 23rd September 2016

I like my black tea to be strong, malty and rich, but without any hint of smokiness. This tea is almost perfect in that regard. If you are like me and don't like black tea that tastes like its been steeped in an ash tray, this should be great for you.

* * * * * really nice by K Duffy on 3rd May 2016

It's not a super fancy tea, but it makes a nice change from your usual brew. I've been drinking it a lot recently. Can easily be drunk without milk too, so it's good if you've run out.

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Taste Guarantee

Taste Guarantee

We’re confident that you’ll love our products as much as we do. Our Taste Guarantee means that if anything fails to meet your expectations you can return for an exchange or full refund – just remember to enclose the original receipt if you're returning it by post or popping in store. That way you're free to try something new, without the risk of disappointment.



Tea plantations were first introduced to India by the British in the 19th century. Britain had originally relied on China for their tea supplies, but their breakthrough came when the Scottish explorer Robert Bruce discovered tea plants growing wild in Assam. However, that didn’t stop the British from stealing Chinese tea cuttings to plant in the Himalayan region of Darjeeling, and the finest Darjeelings are still cultivated from the original China-Jat bushes. Despite its rather dubious beginnings tea is now an integral part of Indian culture, with sweet, milky chai sold on every street corner.

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A note from Whittard

“I’m a huge oolong fan – the sheer diversity of different flavours is pretty mind-boggling. My favourites are the creamy, almost buttery high grown oolongs grown in Taiwan.”

- Bethan, Specialist Tea Buyer
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