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Sample the tastes and aromas from the very best producers and roasters around the world with our exclusive tea and coffee clubs.
A truly excellent tea can be as layered and complex as a fine wine, and with a bit of practice you can learn to discern the exact origin...
We’re all about the art of the roast – the delicate process of balancing the bean’s natural flavours, causing it to change in colour, taste...
Some people count sheep to get to sleep. With 100 different teas to choose from, we’ve found a much better solution. True, our collection is huge. But you can choose to track down your tea by taste, by origin and even by number.
In 1886 our founder Walter Whittard set up his very first shop, filled floor-to-ceiling with the world’s finest tea, coffee and cocoa. Those brave new brews are now time-honoured classics and we’re still following our nose for the new…
Let us introduce you to our world of teas by tasting from our wide selection. Our Friendly Fanatics will help you discover something new. No booking necessary - just pop in anytime!All Stores Daily
Let us introduce you to our world of coffees by tasting from our wide selection. Our Friendly Fanatics will help you discover something new. No booking necessary - just pop in anytime!All Stores Daily
Let us introduce you to our world of Hot Chocolate by tasting from our wide selection. Our Friendly Fanatics will help you discover something new. No booking necessary - just pop in anytime!All Stores Daily
Tea by the sea. What could be nicer? That was precisely our thinking when we decided to launch our sparkling new flagship store in Brighton – walk up from the pier and you’ll find us on beautiful East Street, our favourite spot in The Lanes.
We’re throwing open the doors bright ‘n’ early Wednesday morning (9am, sharpish) and the first 100 tea-lovers to arrive will receive one of our lovely mini caddies filled with loose leaf tea. Tell your friends, bring along the family and make sure you’re first in the queue!
Brighton is steeped in tea history. In the 18th century Brighton was awash with smugglers, who kept the windswept fishermen well supplied with tea and whisky. When the Prince Regent built the Royal Pavilion in 1814* the small fishing town was transformed into fashionable seaside resort, and the Pavilion’s fantastical domes, exotic spires and chinoiserie interiors provided the perfect setting for extravagant tea-parties. Tables were laden with cakes and silver tea sets, guests would dress in silks and turbans and things tended to get rather raucous. Hugh Laurie played a particularly silly Prince Regent in the Blackadder episode ‘Sense and Senility’. ‘You’re about useful as fine bone china at a tea party for drunken elephants’, he’s told. We dread to think…
We gave our store design team free rein to explore the city for inspiration – a week of spring sun, chilly ice creams and getting lost in The Lanes. They returned with reports of aquatic tea parties hosted by Brighton’s famous swim club, and high-tech beach huts equipped with kettles and stoves...
They also picked up some great furniture finds, including a vintage kitchen dresser for displaying our new Lucy tea set (elephants, beware!) and shiny brass silos for our coffee beans.
And it’s not just about the look. The entire store is centred around tastings of our 100 teas, specialist coffees and inventive hot chocolates. The first thing you see when you walk in is a table laden with piping hot teapots, and you can choose to try any tea you like from our mind-boggling display of 100 caddies. Sit by the window, watch the world go by and we’ll bring you a complimentary tasting of any tea you like. Ask one of our team for a personalised taste recommendation…
Our mini tea caddies come in sweet Brighton rock colours, and we’re giving them pride of place in store – make sure you pick up your free mini caddy on the morning of the opening!’
Once you’ve had your fill of tea, head to our hot chocolate hub to learn more about the amazing array of recipes and to try our freshly made hot chocolate. Round the corner you’ll find our tea, coffee and cocoa counter where you can sit and take your time or pick up a cuppa to go. If you’re into your craft coffee you’ll appreciate the choice of brewing methods – our baristas will jump at any excuse to give a demo, so ask them to make your coffee in the AeroPress, V60 filter or the Syphon (the Syphon’s the coffee equivalent of a chemistry set. We love it for single origin light roasts).
So, all in all, Brighton’s one of our most exciting openings yet. And that’s saying something, seeing as we had the Norfolk’s loudest town cryer shouting about our newly opened Norwich store a couple of weeks ago. We’re looking forward to seeing you at the launch on Wednesday morning – for a taster, here are some of the amazing recipes you can make with your FREE mini caddy!
This calls for a glass of Apple & Elderflower champagne...
Spread the word on social – FREE mini caddy when you arrive for the launch of our Brighton store at 9am on Wednesday!
lines open monday to friday, 9am to 5:30pm.More details
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